Polestar’s design strategy: Formula 2030 showcar sets the direction

Polestar unveils the Formula 2030 concept car, showcasing the brand’s future design direction. Formula 2030 is the first study under the leadership of Chief Designer Philipp Römers, who took up the position in mid-2024. As a four-door sports car, the show car is intended to emphasize that performance remains at the heart of the brand.